As part of our year-end massage performance evaluation, we re-visit various events that occurred throughout the year so we can improve and plan for the next. With all it’s economic turmoil, 2011 has been a good year for massage therapy, and Tranquility Massage has undergone growth in some expected and unexpected ways. In both cases, its always wise to review your successes (and, yes, failures) to realize the best you can be. In keeping with this sometimes painful management exercise, we would like to reflect on the highlights of 2011.
Couple’s massage was a year-round hit. Normally most popular during the spring and summer months, our couple’s massage business remained very popular throughout the year – particularly in vacation and resort spots such as Anaheim, Newport Beach, Dana Point, Laguna Beach, Long Beach, and several other spots in Orange and Los Angeles Counties. Much of this was at hotels and inns in these areas, and many clients were either new or returning from out of town. Couple’s massage is a superb way to enjoy togetherness when vacationing, but it wasn’t only vacations these travelers were on. Many were here on business or for personal non-vacation reasons. One thing’s for sure – 2011 didn’t put a damper on the desire for togetherness!
Our chair massage services were particularly in demand this year, both for conventions and other business related events, and for regular business wellness programs as well. Anaheim, Irvine, and Los Angeles were the top performers in these areas, and we even got requests for our chair massage therapy services at some types of businesses we hadn’t expected. Chair massage is particularly effective for administering performance boosting massage therapy in professional situations where a table massage may not be feasible. On the convention side, vendors at several events this year utilized Tranquility Massage to capture a larger number of visitors at their exhibits, and we even had a speaker at one week-long seminar in Anaheim utilize Tranquility Massage’s in-room hotel massage therapy service to keep him conditioned for his marathon presentation.
During the summer vacation months, we had a very large demand for our poolside massage therapy services for various professional and family events. Several in Yorba Linda, Coto de Caza, Huntington Beach, Balboa, and one right on the beach in Dana Point. Tranquility Massage usually sets up a nice shady tent with suitable relaxing music (some like Hawaiian, others reggae – it’s all client’s preference) and a full massage table – often two or more depending on the size of the event. Clients merely hop on in their suits, enjoy a relaxing massage in a resort setting and get their suntan oil or sunscreen applied all at once. Need more after a dip in the pool? No problem! Massage therapists are a definite hit at these types of events, and we always look forward to adding to the fun and enjoyment.
Our sports massage therapy and pregnancy massage therapy services also saw spikes in the summer months, particularly in Rancho Cucamonga, Riverside, Irvine, Mission Viejo, and Yorba Linda. Sports massage therapy is normally utilized by professional athletes for maintaining peak physical conditioning and athletic performance, but it also sees a large following with very athletic people from all walks of life. From professional football and baseball players, to surfers, triathletes, and even martial arts instructors, Tranquility Massage has been fortunate to work with wide variety of clients in this area this year. Pregnancy massage therapy was also up this year, due in large part to referrals from past clients to newly expecting family members – with one client in Laguna Hills returning with her second pregnancy! Its definitely good to see that pregnancies and interest in healthy moms and babies is in good standing.
We’ve added new massage therapists in Riverside, Corona, Rancho Cucamonga, San Dimas, and several other spots in Los Angeles and Riverside counties to better serve clients in those areas. These therapists are professionals in various modalities ranging from Swedish and deep tissue massage therapy to more specialized pregnancy massage and medical massage therapy, and all are dedicated to providing our clients with the utmost in relaxing, rejuvenating, and rewarding mobile massage therapy. We’re excited and grateful to have them working with us!
As we reflect on 2011 and plan for 2012, we would also like to thank all of our clients, suppliers, staff, and massage therapists for all of your professionalism, effort, and support, and we look forward to continuing our growth and YOUR health in the New Year!